Entertainment promotions let you deliver licensed entertainment content to your audience. By attaching your products to popular television shows, Hollywood blockbusters, and chart-topping music artists, you can leverage their popularity to build exposure for your brand. By giving consumers a chance to download free music, video games, skins, and ringtones, you’ll capture their attention and expose them to your products. You’ll also cultivate their loyalty, which increases your product sales over the long run.
Entertainment promotions are flexible. They can be customized and fine-tuned to fit your marketing strategy. For example, suppose you want to promote a line of clothing to the 50+ crowd. Launch a campaign that gives your audience a chance to download three free classic rock songs. Or, suppose you would like to market a line of shoes to the 14-18 segment. You can tap into that demographic with promotions that offer licensed content through ringtones, video games, and skins.
Below, you’ll discover why entertainment promotions are so powerful in triggering a response from your market. We’ll explain how they boost your sales, improve customer loyalty, and drive your brand’s success. You’ll also learn how to leverage entertainment promotions to collect valuable information about your audience.
Entertainment Promotions Tap Into Your Market’s Consumption Patterns
Your target audience already enjoys movies, television programs, music, and in some cases, video games. By using licensed content from each of these channels, you can create digital promotions that tap into their consumption patterns. That gives you an ideal vehicle for exposing consumers to your brand.
For example, imagine distributing in-package cards that offer consumers ten free song downloads from popular artists such as Miley Cyrus, Kelly Clarkson, Jay-Z, and Taylor Swift (among hundreds of others). Drive these consumers to a customized, branded landing page that exposes them to your products and collects their contact information.
Radio promotions can be used to improve your brand’s exposure. Music producers and record labels launch their artists’ new songs on the radio in order to reach millions of fans. Design entertainment promotions that support these releases while introducing your products to a massive audience.
Entertainment Promotions Increase Your Sales And Customer Loyalty
One of the biggest hurdles for brand owners is penetrating a market and building awareness for their products. Both are precursors to increasing sales and improving customer loyalty. The problem is, people are bombarded with an endless stream of advertisements. Penetrating a market often requires using an existing channel to reach a given segment.
Entertainment promotions leverage existing marketing channels to deliver licensed content to a hungry audience. Custom promotions that attach your products to a popular entertainment property can be tailor-made to fit your marketing strategy. Whether you’re targeting tweens, adult males, or country music fans, you can excite your audience by offering free songs, skins, ringtones, and similar digital incentives. Not only does this help introduce your products to a motivated audience, but it encourages their loyalty. And that drives long-term sales.
Use Entertainment Promotions To Collect Customer Information
While boosting awareness of your brand and lifting sales are important, there is another reason to use an entertainment promotion: to collect valuable customer information. This data can be a potent resource for identifying consumer preferences. Once you know what your audience prefers, you can design these promotions that cater specifically to those preferences. This all but guarantees they’ll respond to your marketing campaigns.
For example, suppose you’re promoting a chain of restaurants to lift chain-wide sales. You’re giving customers who spend $50 or more a chance to download free songs from their favorite artists. Over time, you’ll be able to track who receives your entertainment promotions and the music artists they prefer. With this information, you can refine future campaigns to highlight artists that are popular with your restaurants’ customers.
Entertainment Promotions: A Proven Solution For Brand Success
There are many ways to stimulate sales for your products and improve awareness of your brand. Unfortunately, most advertising channels are extremely expensive. These promotions are a cost-effective strategy for lifting sales and driving your brand’s success. Because the digital incentives are delivered online, costs are minimized and the results are easy to track. What’s more, you’ll be able to collect valuable customer data that will help you refine future marketing campaigns.
Entertainment promotions, when executed properly, complement your existing brand promotions and customer loyalty programs. They can play a critical role in your brand’s long-term success.
Entertainment Promotions are leveraged with promotional risk coverage through offerings of Promotional Currency, THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace.
Promotional Currency works directly with content owners to clear necessary rights, and creates a complete backend management system that includes delivery, hosting, and program management. These turnkey entertainment promotions also feature a proprietary financial model, complete with promotional risk coverage that is beneficial for all parties.
Our goal is to establish context that brands can use to better reach their targets while providing content providers ways to find new and deeper ways to leverage their advertising relationships.